TEGOS advised Hostinger UAB and Hostinger Operations – one of Lithuania’s most prominent global technology success stories and among the world’s fastest-growing web hosting providers on a comprehensive trademark strategy and brand protection framework.
The engagement went well beyond routine filing work. TEGOS developed a suite of bespoke internal trademark assessment guidelines tailored specifically to Hostinger’s brand architecture and the highly competitive technology and hosting services sector. This included a detailed trademark registrability assessment framework, setting out the absolute and relative grounds for refusal relevant to Hostinger’s portfolio, the treatment of descriptive and generic elements in the technology field (such as “HOST,” “CLOUD,” and “WEB”), and the boundaries of protectable distinctiveness illustrated throughout with Hostinger-specific examples to enable the client’s in-house team to apply the criteria independently and consistently going forward.
TEGOS also developed a comprehensive third-party trademark conflict assessment memorandum, providing structured criteria for evaluating the similarity of competing marks to the HOSTINGER brand. The framework addressed both the word element “HOSTINGER” and the stylized “H” device, identified the relative strength and weakness of individual mark components in the context of EU and Lithuanian trademark law, and set out a goods and services similarity analysis that accounted for the cross-class overlap inherent in Hostinger’s technology portfolio.
In addition, TEGOS prepared a strategic memorandum addressing the evidentiary requirements for seeking recognition of HOSTINGER as a well-known mark, equipping the client with a clear roadmap for building and maintaining the evidential record necessary to support enhanced cross-class protection in future enforcement and opposition proceedings.
The result was a fully integrated, institution-grade brand protection toolkit that empowers Hostinger’s internal teams to assess new filing opportunities and third-party risks with confidence, while ensuring that external counsel involvement is targeted, efficient, and strategically informed.
The TEGOS team advising on the matter included Indrė Barauskienė, Inesa Grybova and Deimantė Stasiūnaitė.
